SERVICES
What I do
01
Strategy & Planning
A clear plan to bring in more leads.
I work with you to map out the right marketing approach for your business - what to focus on, what to skip, and how to spend smarter.
02
Google Ads
Reach the people who are already looking for what you do.
I set up and run Google Ads that put your business in front of the right customers, with data driven targeting and effective campaigns that bring in real leads - not wasted clicks.
03
Facebook & Instagram Ads
Stay top of mind in your community.
Facebook and Instagram Ads help you reach new customers, stay visible to old ones, and bring in steady enquiries - all with clear, grounded campaigns built for your business.
04
Websites & Landing Pages
A good landing page makes it easy for customers to say yes.
I create focused, practical pages that turn ad traffic into real leads. Need something bigger? I collaborate with a talented web designer so you can get a comprehensive website that works seamlessly with your campaigns.
05
Social Media & Content Planning
Stories from the ground up.
I turn what you do every day into down to earth content that connects with your community. I make sure your social media isn’t just posting for the sake of it - but actually building trust and generating leads.
ABOUT
About Good Ground Marketing
I focus on bringing in quality leads for business owners, tradespeople, and local service providers across Australia. Grounded, clear marketing - no lock-ins, no middlemen, no wasted spend.
I’m not an agency - and that’s the point. When you work with me, you’re not shuffled through account managers or handed off to juniors. You get my full attention, clear communication, and marketing built to make the phone ring with the right kind of work.
I created Good Ground for small to medium businesses who want real results without the big agency price tag.
Over the years, I've worked with big brands like NRMA Parks and Resorts, Prime100, Infinite Aged Care, Alive Body, Tempus Camera and Hemp Foods Australia, as well as many small local businesses. That mix of experience gives me a clear sense of what works - and what doesn't - across different audiences, platforms, and budgets.
Digital marketing is always evolving, and I stay up to date with best practices so your campaigns are smart, current, and effective. I tailor every strategy to the business in front of me. From search advertising to social media campaigns, I know the nuances of each platform and how to make them deliver.
Every plan is practical, grounded, and designed to fit your goals, your budget, and your community.
APPROACH
How we work
When we work together, I become an extension of your team. I take the time to understand your business and tailor every strategy to your goals, budget, and audience. Unlike larger agencies, you get direct access to me, personalised guidance, and campaigns that are well planned, efficiently executed, and continually optimised to drive real, measurable results.
BENEFITS
Why Good Ground?
Direct access
You work directly with me, not an account manager, so things don't get lost in translation.
Lower costs
You avoid the overheads of larger agencies so your budget can be spent where it matters most.
Focus
Your project isn’t one of many on a giant team’s list - you get focused, dedicated support.
TESTIMONIALS
What people are saying
I have worked with Kayla over a five year period, with Kayla being the main reason that our web marketing and lead generation is so very successful. Kayla is a pleasure to work with, efficient, and always on the ball. She would be an asset to any business that engaged her for their marketing projects.
Doug Leadbeatter - Managing Director at Concrete Posts and Pickets
Kayla combines technical skill with strategic thinking, making her a valuable team member to collaborate with. Anyone looking for a digital specialist who truly knows their stuff - especially in Google Ads - would be lucky to have her on their team.
Živilė Mikalauskaitė - Senior Digital Media Specialist at Guerrilla Digital
Kayla helped me to set up my business and she runs my ads, and the results speak for themselves. She understands my business, makes smart suggestions, and is always responsive. Working with her has made a real difference in generating quality leads right from the start.
Ashley Wroe - Owner and Garage Door Technician at Back On Track Garage Doors
FAQ
Your questions, answered
